Marketing in COVID-19 Crisis and Beyond

Online

4:40 pm - 5:00 pm

Customer Experience

Marketing

The story of COVID-19 is a mix of optimism and negativity, of buoyancy and apprehension. Agile strategies based on the “changed consumer” are now needed. How have gaming customers changed in terms of attitudes, behaviours and loyalty? What do clubs and casinos have to do to attract and retain a shrinking customer base? How do you effectively use your employees to ensure distinctiveness and customer-centricity in an utterly disrupted market? What should be the new order of priorities? Hear a discussion on these issues as they impact your reopening strategies during the pandemic as well as your post-pandemic strategies.