We’re excited to share some big news—AGE is evolving! As we enter a new chapter, we’re launching a refreshed brand identity with a brand-new logo. This milestone reflects the dynamic, future-focused nature of the gaming and hospitality industries we proudly represent.

Our new logo is clean, contemporary, and confident. You’ll start seeing it across all AGE communications in the coming weeks. Designed by Daily Press—long-time AGE exhibitors and creative partners to many in the hospitality industry—our new look is built on simplicity, strength, and connection. Moving away from the colourful, pokie-inspired logo that served us for over a decade, this new design aligns with the innovation and modernity that AGE stands for today.

While our whole look has changed, what makes AGE special remains the same. From 12 to 14 August 2025 at ICC Sydney, AGE will once again bring together thousands of professionals from the gaming, hospitality, and technology sectors for three days of discovery, education, and networking.

Expect a strong lineup of the latest gaming machines, venue technology, sustainable design, and food and beverage innovations. Plus, our much-loved seminar program will continue to deliver expert insights on key trends, business challenges, and regulatory updates.

Our new branding will fully integrate into this year’s event, from signage and marketing materials to digital platforms and on-site experiences. But this refresh is more than just a logo—it’s a statement about the future of AGE. As the industry evolves, so do we.

So, mark your calendar and get ready to experience the next era of gaming and hospitality. AGE 2025 will take place at ICC Sydney from 12 to 14 August, and we can’t wait to welcome you with a fresh new look!